Some of you might remember a scene in the 1985 movie “Back to the Future” where Marty McFly is accused of being a slacker by the principal. Let’s take a deep dive into this slacker beginning with the definition:
A “slacker” is a colloquial term used to describe a person who habitually avoids work or responsibilities, often exhibiting a lack of ambition or motivation. Slackers are typically perceived as being lazy, unproductive, or indifferent to the expectations and obligations of work, school, or other duties.
Being a slacker is a name most professional and serious business people would prefer to avoid being lumped into. Yes, that includes us as trucking professionals and how we represent ourselves and our companies. When looking at buying a used vehicle I always look at how clean it has been kept. If the interior looks like heck then you can bet the parts you can’t see are worse. Same thinking goes for working people and how they are perceived by a customer. Being both a trucker and a broker, I can give you a few easily identifiable examples of observed slackers at work. These are not all-inclusive as you never know what someone will invent next.
Improper Footwear – Sandals/Crocs/Bare feet
Wearing shorts
No Shirt – Probably Bad B.O. Too
Trucking is a profession just like any other. If you show up looking sloppy, your telling the customer to not expect more. Slacking also entails any one or more of the following:
- Consistently Avoids Responsibilities: Frequently avoids tasks and responsibilities, often finding excuses to delay or not complete them.
- Lacks Motivation: Shows little to no enthusiasm or drive to achieve goals or improve performance in work, school, or personal projects.
- Procrastinates Regularly: Habitually puts off important tasks until the last minute, leading to rushed or incomplete work.
- Minimal Effort: Puts in the least amount of effort necessary to get by, often doing the bare minimum required.
- Poor Time Management: Struggles with managing time effectively, often wasting time on unproductive activities instead of focusing on important tasks.
- Frequently Late or Absent: Regularly arrives late to commitments or skips them altogether without valid reasons.
- Lacks Long-term Goals: Does not set or work towards long-term goals, instead living day-to-day without a clear direction or purpose.
- Avoids Challenges: Tends to avoid challenging tasks or situations, preferring easier, less demanding activities.
- Relies on Others: Often depends on others to pick up the slack or complete tasks that should be their responsibility.
- Disengaged: Shows little interest or engagement in activities that require sustained effort or concentration.
If one or more of these points resemble your behavior or habits, you might fit the definition of a slacker. There is always hope if you want to improve yourself. For a truck driver, making a good impression with a customer is essential for building trust and ensuring smooth operations. Here are some specific things a truck driver can do to create a positive first impression:
Professionalism and Appearance
- Dress Neatly: Wear clean and appropriate work attire.
- Personal Hygiene: Ensure good personal hygiene to present a clean and professional appearance.
Punctuality
- Arrive On Time: Being punctual demonstrates reliability and respect for the customer’s schedule.
- Communicate Delays: If delays are unavoidable, inform the customer as soon as possible and provide an estimated time of arrival.
Polite and Friendly Demeanor
- Friendly Greeting: Greet the customer with a smile and a polite, friendly attitude.
- Use the Customer’s Name: Address the customer by their name if you know it to make the interaction more personal.
Communication Skills
- Active Listening: Listen carefully to any instructions or concerns the customer may have.
- Clear Communication: Speak clearly and provide concise information about the delivery process, estimated times, and any necessary instructions.
Handling Goods with Care
- Careful Handling: Show attention to detail by carefully loading and unloading goods to avoid damage.
- Follow Protocols: Adhere to any specific handling instructions provided by the customer.
Problem-Solving and Flexibility
- Adaptability: Be prepared to handle unexpected situations or changes in delivery instructions with a positive attitude.
- Problem Resolution: If an issue arises, remain calm and work towards finding a solution that satisfies the customer.
Attention to Detail
- Accuracy in Documentation: Ensure all delivery paperwork is accurately filled out and signed.
- Verify Details: Double-check delivery details, such as addresses and special instructions, to avoid mistakes.
Clean and Well-Maintained Vehicle
- Vehicle Cleanliness: Keep the truck clean and presentable both inside and out.
- Vehicle Maintenance: Regularly maintain the vehicle to prevent breakdowns and ensure safety.
Follow-Up
- Thank the Customer: Express gratitude for their business and time.
- Confirm Satisfaction: Before leaving, ask if there is anything else you can do or if they have any concerns about the delivery.
By focusing on these aspects, truck drivers can make a positive and lasting impression on customers, which can lead to repeat business and positive word-of-mouth referrals.
We only have one chance to make a first impression with our customers. Make yours count! What do you think?
